b.cognosco

Recommended Reading For Trend Spotters

Current events form future trends, says Gerald Celente, founder and director of the Trends Research Institute, which has been tracking business, consumer, social and lifestyle trends since 1980.
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Here is a selection of books Mr. Celente counts among the exceptions, as well as his daily online reads for spotting trends.

The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities by Bernard Baumohl. "Whether you're tracking pop culture, high fashion or health care, all things are connected, and economics is the tie that binds them all."

The Battle for the Soul of Capitalism by John C. Bogle. "Tracking trends is a way of seeing where we are, how we got here and where we're going. And John Bogle's new book does just that."

China, Inc. : How the Rise of the Next Superpower Challenges America and the World by Ted C Fishman.


The Chinese Century: The Rising Chinese Economy and Its Impact on the Global Economy, the Balance of Power, and Your Job by Oded Shenkar. "I'm among those who believe that while the 20th century was America's, the 21st will be China's."

The Big Book of Self-Reliant Living: Advice and Information on Just About Everything You Need to Know to Live on Planet Earth by Walter Szykitka (Editor). "One of hottest trends we see is the rapidly growing desire of more people to be self empowered, non-reliant, and 'off the grid.'

Haaretz, Al Jazeera, the Independent and China Online. "These four are our daily must-read news sites."

Drudge Report and the Raw Story. "We log on to these two Internet sites daily because they generally span the ideological spectrum."