Search this site: [Advanced Search]
 

Messages: 1 of 1. Pages: 1
Comments/Replies (0) appear below in chronological order. Comment form is at bottom of page.
CRM Technology Integration (#1021)
Posted: 2/11/2003; 7:39 PM by Terry Frazier
Reply | Trackback URL | Weblog Permalink
Over the next couple of days I'll be attending some sessions at the CRM Technology Decisions Conference in Atlanta. I'm not interested in CRM technologies specifically, but rather how CRM, collaboration, and rich media technologies can be combined to enhance performance and communication both within and without an organization. Here are some sessions I hope to attend (Wednesday afternoon Erin Kinikin will be at our CRMA Business Users Sig -- an opportunity for Atlanta execs to interact one-on-one with a top industry analyst.):

  • "Challenges in Delivering Multi-Channel CRM," by Patricia Seybold.
    "The hottest issue confronting most companies today is how to knit together the seams among their diverse customer-impacting infrastructures. Organizational issues, historical fiefdoms, and fragmented technology decision-making combined with today's meager budgets make these challenges seem insurmountable. Seybold shows how you can begin stitching up the seams in your CRM patchwork in an evolutionary manner.
  • "CRM Technology: Why Vertical Solutions are not Enough," presented by Don Peppers
    The primary benefit of CRM technology is a function of a company's basic competitive position and strategy, rather than its vertical industry. Thus, while it is important to understand the nuances of different industry situations, many vertical solutions today are simply not appropriate for some of the companies within the industry.
  • "Make CRM Work: Beyond the Myths to Delivering CRM Value," presented by Erin Kinikin
    Kinikin draws from hundreds of interactions with CRM project teams to provide the rock-solid steps to implement customer-centric systems. In-the-trenches case studies and definitive examples illustrate the right and wrong way to establish a foolproof CRM implementation.
  • Build Collaborative Relationships that Deliver Value presented by Bob Thompson
    Thompson gives you the facts: Loyal and profitable relationships are built on differentiated value - as the customer perceives it - not superior customer "management." Bob gives you proven examples from top industry leaders who know how to work together internally as well as externally, with networks of partners and suppliers, to serve their customers better than their competitors.
Total Messages: 1. Pages: 1

Trackbacks

What other weblogs are saying about this topic. Trackback URL: http://www.terryfrazier.com/1021/trackback

Reply to message #1021...

You must logon before posting a reply

You must login to your account to post a comment. If you do not have an account you can create one here. It's a bit inconvenient but only takes a moment and helps control spam and other bad actors.