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Where leaping to conclusions is my primary form of forward motion.

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Writing Blurbs (#1115)
Posted: 4/18/2003; 7:48 PM by Terry Frazier
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Sometimes it's useful to write short introductions to long essays, rather than blogging an entire essay on the main page of a weblog. A good case might be a weblog-based home page for a small consultancy, where short news items and intros are used to keep content updated, with links to the more detailed stories for those who are interested.

Writing useful introductions can sometimes be a challenge. In journalism it's called the "head-deck-story" structure -- you try to inform at each level while successively providing more detail. James Robertson points to a very helpful article on Blurbs that includes explanation, instruction, and examples of both good and bad usage. Additionally, there are links to a blurb gallery and other blurb writing resources.

Blurbs: Writing previews of web pages. Dennis G. Jerz discusses how to write blurbs, the brief descriptions that summarise what readers will find at the other end of links. To quote: A good blurb should inform, not tease. Usability testing will help you determine the best... [Column Two]

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