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Blogging Books and Trackback (#264)
Posted: 7/15/2002; 8:12 AM by Terry Frazier
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Blogging books and Trackback. Oh stop already.. I keep reading entries discussing the idea "how silly it is that there are books coming out about blogging."

Look, there's a simple fact that seems to elude most of the Blogerati, if I may coin a term. Most people (something that has no statistically relevant deviation from EVERYONE) have NO idea that blogs exist. The books about blogging need to be there. We're in a pretty self-congradulatory medium here. Hell, I'd even go so far as to say that an inaccurate book is better than no book.

» I think this is a key point.  When I step back and think about it I've had a lot of conversations recently where the subject of blogging came up because people asked me about what I was doing.  There then followed a conversation where I try to get across what it's all about.  In desparation I usually end up with some sort of half-baked: "It's like a web diary" explanation.  This misses so much of value but there you go.  These are people who know what the Internet, use wordprocessors and email, maybe even write web pages.

So the value of the books, even the bad ones, is as Jenny points out:

"Now I find myself in the same situation with blogs. I plan to implement them for every service area at SLS and on a personal level for staff internally and yet, I'd be surprised if even 10% of our staff understand what they are. I covered blogs at our SLS Tech Summit in March, but it was still too confusing and irrelevant for most of the librarians that attended that session. Next time, I'll be able to hold up these books, and they'll take me more seriously. Sorry, but that's how most of the world still works. They'll purchase them for their libraries, too, which means the concept of blogs will officially be cataloged and indexed in our collective memory (not just the memory of those of us who live online)."

People are going to read these books.  Lots of 'em.  I hope Blogger.com have a good relationship with their server suppliers!

Blogging is currently a one-way medium. Best you can do is have 2 (ok, "N") people subscribing to each other's monologues. But with TrackBack you close the loop and notify your conversation partner that it's now her/his turn. Now you can TRULY have interchange. Something that's only hackishly possible at the moment. (Check the userland discussions for the number of times people ask for "comment notifications".)

» I agree.  I think TrackBack is a very important technology.  I'm reaching for a metaphor but can't find a good one.

But effectively it's the difference between a broadcast system and a network.  Blogs alone are too much like public broadcasting.  You send and if you're lucky you get back letters and phone calls.  With TrackBack people can be wired in, feedback loops will be established, communities will grow, it'll all come alive.

 

[Curiouser and curiouser!]
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