Guests: Welcome! · Sign Up · Log On

b.cognosco

Where leaping to conclusions is my primary form of forward motion.

Home · Identity · About b.cognosco · Archive Index · Book Store

Messages: 1 of 1. Pages: 1
Comments/Replies (0) appear below in chronological order. Comment form is at bottom of page.

Entrepreneurs Need to Know the New PR (#418)
Posted: 8/14/2002; 8:32 PM by Terry Frazier
Reply | Trackback URL | Weblog Permalink

If you're starting, growing, or running a business you need to read Udell's comments on PR in the age of blogs. If you're a PR firm you definitely shoould read them. Clearly, not all (even most) journalists are as blog savvy as Udell, but most in the tech industry soon will be, or they'll be writing about something else.

Contacting me: High-tech PR in the age of blogs. In June I met Mark O'Neill, CTO of Vordel, at the Web Services Edge conference. Today Mark sent me a pointer to his new blog. As you can see by glancing at my channelroll, I've subscribed to Mark's blog. [...]

Udell describes several interesting scenarios, but one of the most compelling is how simple the company/journalist contact becomes once the blog is introduced.

[...]
It happens that I've met Mark, and what Vordel does (web services security) is of interest to me, and although I won't be in SF on Sept 5 for the event Mark mentions in his blog, we'll undoubtedly be in touch. But quite often, I won't know the principal, or the company. What I hoped would start to happen, and am now certain will happen, is something like this:
Hi, I'm XXX, [CTO|Architect|Product Manager] for YYY which does ZZZ. I have started a weblog that describes what we do, how we do it, and why it matters. If this information is useful and relevant, our RSS feed can be found here. Thanks!
... [Jon's Radio]

Total Messages: 1. Pages: 1

Trackbacks

What other weblogs are saying about this topic. Trackback URL: http://www.terryfrazier.com/418/trackback

This Page was last updated: Thu, 03 May 2007 21:54:10 GMT

License: Unless otherwise expressly stated all original material, of whatever nature, created by Terry W. Frazier and included in this website, its related pages and archives, is licensed under a Creative Commons License, some rights reserved.

Disclaimer: This is a personal website. The views expressed here are those of the author and no one else. This is also an experiment in thinking out loud, so there are no warranties as to the reliability or accuracy of anything presented here. Source material -- references, citations, quotes, photos, and other elements -- are gathered from publicly available materials and some of it may be restricted. Any trademarks used are the property of their respective creators or owners. All are reproduced under the principle of Fair Use.

b.cognosco

Trackbacks

You must logon before posting a reply