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Looking at the World Through a Different Lens (#851)
Posted: 12/23/2002; 8:30 AM by Terry Frazier
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Recently a long-time friend said to me, "Your view of the world is just a bit different." We were discussing how the convergence of new technologies is fundamentally remaking my old industry and none of them seem to get it. She's right. But the evidence is growing daily that I am, too. I've been watching the printing and publishing industries too long not to understand some of the basic, and fatal, flaws that engross both industries. Now if Gary Hamel is right, then at some point my different view will pay off in the right innovation at the right time. That time is getting closer.

Innovation Now!

by Gary Hamel from FC issue 65, page 115

[...] My colleagues and I have studied hundreds of examples of business innovation during the past couple of decades. Again and again, we have asked ourselves, "Why is it that some people see opportunities and others don't? How do the radical innovators look at the world?" The answers that we have found can be summed up by Alan Kay's famous aphorism that perspective is worth 80 IQ points. An innovative insight is not the product of an individual's brilliance. It's not as if innovators' heads are wired in different ways. Innovation typically comes from looking at the world through a slightly different lens. [...] When most people think about the future, they typically take 98% of the industry orthodoxy as a given. That means that before they start, they've already limited their potential for innovation to about 2% of the available "space." To innovate, you need to spot the absurdities that no one else has spotted, to ask the stupid question that no one else has asked, to take some existing performance parameter and push it so far that suddenly you have illuminated a new possibility. [...][FastCompany]
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