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Demand-driven Print (#903)
Posted: 1/19/2003; 7:43 PM by Terry Frazier
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CafePress announces entry into demand-driven publishing arena; if you publish, print, distribute, or sell books you better pay attention. This will affect you. Not that CafePress will be a major book publishing player, but it represents another step toward general acceptance of the demand-driven model, and another opportunity to hone the process.

What separates CafePress from all the other Internet-based demand-driven publishers (Xlibris, iUniverse, 1stBooks, BookSurge, etc.) is their focus on the general promotional market. They sell promotional items. And books, CDs, DVDs, etc. are great promo items in media- and knowledge-based markets.

I'm curious to learn just who will manage the production for CafePress, as there are only a handful of companies in the US who can actually manufacture on demand (as opposed to short-run or micro-inventory) for a reasonable price. And none of them are on the west coast. (But given CafePress is in San Leandro, I can hazard a guess...)

CafePress to do books. CafePress is branching out into print-on-demand books, CDs and DVDs.

He does, however, tell me CafePress has exciting plans to expand into publishing in early 2003: The company's media-services division will offer print-on-demand books, audio CDs and DVDs. Using the same general principle, it'll produce, to order, your novel, album or film with glossy covers and jewel-box inserts, a move that has revolutionary possibilities. And though self-publishing already exists on the Web, CafePress has honed the production-and-fulfillment process to make it far more viable.
(Thanks, Derryl) [Boing Boing Blog]

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