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Roll Your Own Postage (#958)
Posted: 1/27/2003; 9:36 AM by Terry Frazier
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Daniel Pink, of Free Agent Nation, ponders the possibilities of combining Stamps.com and iPrint to let users design and print their own postage (free article at the Wall Street Journal's StartupJournal.) Conclusion: Interesting idea, but we'll be waiting a while.

[...] This venture -- call it Roll Your Own Postage (RYOP) -- would appeal to both individuals and businesses. An engaged couple could convert a photo of themselves into a stamp for their wedding initiations. A first-grader could turn her latest drawing into official U.S. postage. With the plummeting cost and soaring sophistication of digital cameras, color printers, scanners and design software, millions of consumers would find this task easy and fun.
And businesses could use this service to transform the upper right-hand corner of envelopes into mini-billboards. Imagine a stamp for Joe's Insurance Agency or Debbie's Car Repair. Or imagine stamps devoted to particular political and social causes. Who knows? Stamp collectors might even get into the act -- buying new issues and creating a secondary market for RYOP stamps.
Since this venture would exist largely online -- and since it wouldn't do any actual printing -- costs would be low. Revenue would come through charging a premium -- say 40 cents per first-class stamp -- on custom postage. [...]

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