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b.cognosco Book Store
Your guide to the best and worst books featured on my weblog.
The Daily Drucker makes a great holiday gift for that hard-to-please businessman, executive, or entrepreneur on your shopping list. Far more useful than those insipid success accessories or a bad tie, The Daily Drucker offers a small bites of wisdom from the most respected business thinker of our time.
Kinko's founder Paul Orfalea offers a practical, pragmatic, and entertaining view of starting, growing, and running a multi-billion dollar business from the perspective of a guy who had to rely on his people skills and ability to listen in order to learn.
In short: A self-absorbed and rather shallow attempt to claim the invention of a new metaphysics around a repackaging of Buddhism, New Age emotionalism, and a variety of radical change philosophies from the 1970s onward.
The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work by Tom Antion
This is the best small business marketing book I've ever read, and I've read quite a few. I've never read a "meatier" book on the practical how-tos of building a web-based marketing machine for your small business. If you're looking for a "bible" on how the web can grow your small business there is no better book on the market right now
than Tom Antion's. Go buy it. You won't be sorry.
Mortimer Adler and Charles van Doren’s book on reading methodology never fails to draw a laugh when I take it out in public. Yet it’s one of the most useful, and well-used, books on my bookshelf. Their classic framework for reading quickly, actively, critically, and effectively is timeless and well worth learning.
The Well-Trained Mind, by Jessie Wise and her daughter Susan, provides instruction on how to build a curriculum. But more importantly, it helps you understand how and why a curriculum should be structured in a certain way, and provides a framework around which a solid, classical education can be built.
Copy Fights is a collection of papers, esays, and presentations from the Nov. 2001 Cato/Forbes ASAP Technology and Society conference. It is a fascinating look at both sides of the copyright argument, and an interesting cross-section of ideas regarding what to do about it.
Flawless Consulting by Peter Block is one of the better, and most practical, how-to books on consulting I've read.
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