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Where leaping to conclusions is my primary form of forward motion.
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Why Did NYTimes Cut Jobs
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Wednesday, October 5, 2005
Keyword Research Aids Business Bloggers
If youre a business blogger someone who blogs for the purposes of building credibility or gaining exposure for your business you probably think understanding keywords is important to your success. But you also likely think its just one more arcane, techno-geek thing you dont have time to understand.
Jay Stockwell of KeywordWorkshop.com has created two great resources for helping you get a grip on this inscrutable area of the web. First is his weblog. The second is his outstanding Keyword Research Tools Report.
Ive read lots of research reports and am often disappointed. Not this time. Jays introduction and overview of keyword research was excellent, providing an understanding of what keywords are, how they work, what types of tools are available, and how theyre best used. Then he offers a review of more than 20 paid research tools. He does a really good job at this, explaining the various analytics, advantages, and weaknesses of each. Just reading through it will give you a great foundation for thinking about keywords and how they apply to your business.
For better or worse, keywords are the currency of the commercial internet. For them to be of any real use you have to have great material on your site stuff that will inform your audience and give them a reason to want more. But once you have that you need every advantage to get noticed above the noise. Understanding keyword research may be one more tool you can put in your arsenal to beat the competition.
Terry Frazier at 9:37 PM
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Friday, September 30, 2005
Why Did NYTimes Cut Jobs
Speech writer Jane Genova examines causes for the recent shrinkage at the paper of record. That is what the Times calls itself, yes? I dunno. I never even bother to click NYT links anymore. I know I can't get to them if it's been more than a few days, and it hardly seems worth the effort. It's just not that relevant anymore. But that's just me. Jane says there are other reasons:
Jane has some interesting work on her blog. Check out her perspective on whether or not CEOs should blog (says it's irrelevant) and why narcissism is being weeded out of the blogosphere (a very good thing.)After Black Tuesday Comes Wednesday
Civilized society had to quake on Tuesday when THE NEW YORK TIMES announced it was cutting 500 jobs.
Terry Frazier at 4:25 PM
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Sunday, September 25, 2005
Rip-off 101: How Textbook Industry Manipulates Prices
The textbook publishing industry is coming under fire for exhorbitant prices and abusive practices. We take a look at recent commentary on the state of the industry, a new research report that documents the state of the problem with corrective recommendations, and some innovative students who are fighting back. [More...] Terry Frazier at 7:15 PM
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