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Where leaping to conclusions is my primary form of forward motion.
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Presence: An Exploration of Profound Change in People, Organizations, and Society
Design Outsourcing May Be Big--Think India.
Keyword Research Aids Business Bloggers
Sunday, October 16, 2005
Copy This! The Story of Kinko's
Kinko's founder Paul Orfalea offers a practical, pragmatic, and entertaining view of starting, growing, and running a multi-billion dollar business from the perspective of a guy who had to rely on his people skills and ability to listen in order to learn.
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Terry Frazier at 8:29 PM
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Presence: An Exploration of Profound Change in People, Organizations, and Society
In short: A self-absorbed and rather shallow attempt to claim the invention of a new metaphysics around a repackaging of Buddhism, New Age emotionalism, and a variety of radical change philosophies from the 1970s onward. [More...]
Terry Frazier at 12:00 AM
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Wednesday, October 12, 2005
Design Outsourcing May Be Big--Think India.
Just as Daniel Pink's A Whole New Mind was making us comfortable that design and creative skills were our protection against globalization, along comes Bruce Nussbaum in BusinessWeek with this on design firms in India. Guess the right-brain revolution isn't gonna be televised.
Design outsourcing may be big--think India.
Design outsourcing is probably one of the big things to happen over the horizon. U.S. corporations might want to take a look at a number of Indian design consultancies that appear to do great work. India's National Institute of Design graduates hundreds of highly trained designers a year. India has a vast manufacturing infrastructure in place--something US and European and Japanese companies are discovering. And design firms such as Elephant Design and Lopez do good work. Outsourcing design to India is going to be big.
Terry Frazier at 9:26 PM
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Wednesday, October 5, 2005
Keyword Research Aids Business Bloggers
If youre a business blogger someone who blogs for the purposes of building credibility or gaining exposure for your business you probably think understanding keywords is important to your success. But you also likely think its just one more arcane, techno-geek thing you dont have time to understand.
Jay Stockwell of KeywordWorkshop.com has created two great resources for helping you get a grip on this inscrutable area of the web. First is his weblog. The second is his outstanding Keyword Research Tools Report.
Ive read lots of research reports and am often disappointed. Not this time. Jays introduction and overview of keyword research was excellent, providing an understanding of what keywords are, how they work, what types of tools are available, and how theyre best used. Then he offers a review of more than 20 paid research tools. He does a really good job at this, explaining the various analytics, advantages, and weaknesses of each. Just reading through it will give you a great foundation for thinking about keywords and how they apply to your business.
For better or worse, keywords are the currency of the commercial internet. For them to be of any real use you have to have great material on your site stuff that will inform your audience and give them a reason to want more. But once you have that you need every advantage to get noticed above the noise. Understanding keyword research may be one more tool you can put in your arsenal to beat the competition.
Terry Frazier at 9:37 PM
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