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Where leaping to conclusions is my primary form of forward motion.
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Wednesday, May 2, 2007
How To Think About A Presentation
My friend and colleague Sean Murphy, who is a great synthesizer and sensemaker, came up with an excellent presentation idea a while back. He’s done this a few times now and if you’re in the San Jose/Silicon Valley area and have a chance to see Sean’s “12 Books for the Busy CEO” you should do so. Links to his next session is below:
Crucial Marketing Concepts for Consultants @ PATCA May 10
I will be presenting a revised and improved version of the “12 Books for the Busy CEO” presentation on Thursday May 10 at 6pm at the PATCA monthly dinner at the Embassy Suites Santa Clara - Silicon Valley on 2885 Lakeside Drive in Santa Clara.I will cover a dozen books and offer a synthesis of the key marketing concepts (this is not a sequence of twelve book reports) that they offer. I will have an article on crucial marketing concepts that I will give out for attendees. There is good content here for entrepreneurs, whether they are starting out as consultants or embedding their expertise in software or a SaaS offering.
Spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You may even identify one or two books that you haven’t read that will be worth your time. I will cover a dozen books that form the basis for conventional wisdom on marketing in Silicon Valley. They provide the terms, the metaphors, the parables–in short the language–that successful high technology firms use to develop their plans and monitor their execution. Some of these books are old–most have stood the test of time, which in Valley years is a decade or more–but still provide succinct guidelines for new product introduction and sales.
I want to thank Mark Duncan for helping us turn a set of black and white PowerPoint slides that were primarily text bullets into a colorful and illustration rich article.
Terry Frazier at 9:53 AM
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Monday, April 30, 2007
Private CIAs
John Robb, independent military analyst, futurist, and author of “Brave New War,” on Friday posted this interesting tidbit on Friday regarding the move by GlobalCos into the intelligence and security space:JOURNAL: Private CIAs
A strong sign that the nation-state is in decay is the frequency we see announcements of companies that are replicating some of the most sensitive government services. The most recent mover is Walmart, which is in the process of putting together its own intelligence arm (it's being built by a former CIA/FBI officer Kenneth Senser). For those unable to afford their own global intelligence unit, Blackwater's Cofer Black is building one called Total Intelligence Solutions.
If you want to get up to speed quickly, the background for this is available in BNW.
This makes sense, of course. As these companies plan long-term deployments across the globe they can little afford not to know the risks involved. And the intelligence fiasco of Iraq WMDs showed how unreliable government intelligence can be. This looks, to me, like another area where oligopoly control of a market makes sense. I wonder how the potential for shared intelligence organizations, and perhaps shared risk, will alter the oligopoly landscape?
Terry Frazier at 10:22 AM
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Friday, April 27, 2007
Where's the Chocolate?
This would be funny if it weren't true. Don't you just know some dipshit marketing guy thinks he's a genius for having this idea. From Oligopoly Watch:Chocolate or Mockolate?
Big world's biggest confectionery companies, including Nestle and Hersheys, are doing what oligopolies do beat, influencing government regulation in their favor. At stake is the very definition of chocolate. According to a Bloomberg article ("Hershey Battles Chocolate Connoisseurs Over Selling `Mockolate'". April 24):The Chocolate Manufacturers Association, whose members include Hershey, Nestle SA and Archer Daniels Midland Co., has a petition before the U.S. Food and Drug Administration to redefine what constitutes chocolate. They want to make it without the required ingredients of cocoa butter and cocoa solids, using instead artificial sweeteners, milk substitutes and vegetable fats such as hydrogenated and trans fats.The reason for the requested change is the great expense of cocoa butter, a required ingredient. Big Candy would like to substitute cheaper stuff, included the dread trans-fats. [...]
Terry Frazier at 11:06 PM
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