b.cognosco
Where leaping to conclusions is my primary form of forward motion.
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Wednesday, May 2, 2007
How To Think About A Presentation
My friend and colleague Sean Murphy, who is a great synthesizer and sensemaker, came up with an excellent presentation idea a while back. He’s done this a few times now and if you’re in the San Jose/Silicon Valley area and have a chance to see Sean’s “12 Books for the Busy CEO” you should do so. Links to his next session is below:
Crucial Marketing Concepts for Consultants @ PATCA May 10
I will be presenting a revised and improved version of the “12 Books for the Busy CEO” presentation on Thursday May 10 at 6pm at the PATCA monthly dinner at the Embassy Suites Santa Clara - Silicon Valley on 2885 Lakeside Drive in Santa Clara.I will cover a dozen books and offer a synthesis of the key marketing concepts (this is not a sequence of twelve book reports) that they offer. I will have an article on crucial marketing concepts that I will give out for attendees. There is good content here for entrepreneurs, whether they are starting out as consultants or embedding their expertise in software or a SaaS offering.
Spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You may even identify one or two books that you haven’t read that will be worth your time. I will cover a dozen books that form the basis for conventional wisdom on marketing in Silicon Valley. They provide the terms, the metaphors, the parables–in short the language–that successful high technology firms use to develop their plans and monitor their execution. Some of these books are old–most have stood the test of time, which in Valley years is a decade or more–but still provide succinct guidelines for new product introduction and sales.
I want to thank Mark Duncan for helping us turn a set of black and white PowerPoint slides that were primarily text bullets into a colorful and illustration rich article.
Terry Frazier at 9:53 AM
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Sunday, December 11, 2005
Skype 1.4 Much Improved
Just completed a 50-minute Skype conversation with Matt Mower that went flawlessly. Not one drop-out, hang-up, freeze or crash. CPU usage on my machine stayed at 6%-12% - a great improvement over the 50%+ that was common on earlier versions. And the sound quality through my Telex headset was excellent. This was a consumer-grade mainstream experience, not the early-adopter experience I've always had with Skype. Nice. Terry Frazier at 2:28 PM
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Friday, December 9, 2005
Yahoo! buys del.icio.us
Another good idea gets bought. Much like the flickr deal, this one makes sense. Unlike the flickr deal, we shouldn't hear a lot of whining from existing users. Yahoo is unlikely to start charging for bookmarking service, instead working to integrate it into all their other services. And the backing of a BigCo like the Y! means delicious is likely to be around for a long time, so I don't have to worry about my bookmarks disappearing one day.Yahoo! buys del.icio.us
Yahoo! has bought social bookmarking site del.icio.us for an undisclosed amount. Joshua Schachter posted an announcement to the del.icio.us blog and mentions Yahoo!'s ability to help del.icio.us scale and keep pace with it's growing user base and site usage. Jeremy Zawodny welcomed the del.icio.us team on the Yahoo! Search blog and notes Yahoo! properties My Web and Flickr are natural matches for Joshua and del.icio.us.
Terry Frazier at 10:10 PM
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