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Sunday, May 15, 2005Another 'Broadcasting is Dead' StoryThis article, Piracy is Good, over at Australian site Mindjack, is a good description of the effect technology is having on broadcast television. Author Mark Pesce discusses, in some detail, the use of p2p filesharing technology BitTorrent and, more importantly, proposes some interesting business models for how producers and advertisers can collaborate to create a viable business. Mark uses a couple of good case studies, including recent download scenarios for Dr. Who and Battlestar Galactica, to make the case that downloading does not necessarily equate to lower viewership. He also offers good analysis of the economic situation broadcasters face after 50 years of training viewers that TV is free, trying to suddenly convince them they should be paying for everything isnt going to work. This, of course, is not news to anyone who regularly reads weblogs, RSS feeds, or uploads pictures to Flickr. But Pesces is one of the first articles Ive seen to dig into the figures around p2p distribution, broadcast viewership, and the relative impact for popular TV episodes. Im not ready to concede broadcast is dead even the latest bittorrent clients are too geeky for mass use but Pesces case for advertisers is compelling. And if one thing is certain, its that advertisers follow the market. A commericalized, ad-supported p2p distribution network with viewer tracking cant be far away.
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Categories: Business & Finance, Copyright, Strategy, Technology Saturday, May 14, 2005Frank Zappa Was THE ManAs Zappa would have said — “Poot”
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Categories: Copyright, Music, Technology Monday, April 11, 2005rethink(ip) blogA promising new intellectual property blog (which will, no doubt, have a wonderful Terms Of Service) – rethink(ip). I am rapidly coming to the conclusion that I will not hire a lawyer that does not blog. I’m currently embroiled with a dimwit lawyer for a bank. The lawyer has created a problem for me because he gave the bank an opinion on something he knew nothing about, and he was wrong. When presented with overwhelming evidence of his error (by my lawyer, who does blog) he refused to put his objection in writing, fumbled around, and then suggested we find another bank rather him admit to his client he was wrong. What a schmuck. Blogging gives you some insight into a lawyer’s expertise, but also tells you something about how that lawyer relates to people. I guess, if you’re so inclined, you can also dig around for some sort of deep, personal insights but I’m not sure lawyers are worthy of that kind of interest. Mostly, you just want someone who knows their stuff, makes it understandable, is easy to do business with, and protects you from yourself. I’ve had great luck with Marty Schwimmer, the blogging trademark attorney, in that regard. Thanks to Ernie for the link.
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Categories: Copyright, Policy & Regulation |
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This Page was last updated: Wed, 02 Jul 2008 22:06:57 GMT
License: Unless otherwise expressly stated all original material, of whatever nature, created by Terry W. Frazier and included in this website, its related pages and archives, is licensed under a Creative Commons License, some rights reserved.
Disclaimer: This is a personal website. The views expressed here are those of the author and no one else. This is also an experiment in thinking out loud, so there are no warranties as to the reliability or accuracy of anything presented here. Source material -- references, citations, quotes, photos, and other elements -- are gathered from publicly available materials and some of it may be restricted. Any trademarks used are the property of their respective creators or owners. All are reproduced under the principle of Fair Use.
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