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Where leaping to conclusions is my primary form of forward motion.

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Wednesday, May 2, 2007

How To Think About A Presentation

My friend and colleague Sean Murphy, who is a great synthesizer and sensemaker, came up with an excellent presentation idea a while back. He’s done this a few times now and if you’re in the San Jose/Silicon Valley area and have a chance to see Sean’s “12 Books for the Busy CEO” you should do so. Links to his next session is below:

Crucial Marketing Concepts for Consultants @ PATCA May 10

I will be presenting a revised and improved version of the “12 Books for the Busy CEO” presentation on Thursday May 10 at 6pm at the PATCA monthly dinner at the Embassy Suites Santa Clara - Silicon Valley on 2885 Lakeside Drive in Santa Clara.

I will cover a dozen books and offer a synthesis of the key marketing concepts (this is not a sequence of twelve book reports) that they offer. I will have an article on crucial marketing concepts that I will give out for attendees. There is good content here for entrepreneurs, whether they are starting out as consultants or embedding their expertise in software or a SaaS offering.

Spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You may even identify one or two books that you haven’t read that will be worth your time. I will cover a dozen books that form the basis for conventional wisdom on marketing in Silicon Valley. They provide the terms, the metaphors, the parables–in short the language–that successful high technology firms use to develop their plans and monitor their execution. Some of these books are old–most have stood the test of time, which in Valley years is a decade or more–but still provide succinct guidelines for new product introduction and sales.

I want to thank Mark Duncan for helping us turn a set of black and white PowerPoint slides that were primarily text bullets into a colorful and illustration rich article.

Posted by:  Terry Frazier at 9:53 AM  | Permanent Link  | Trackback URL | 
Categories: Business & Finance, Collaboration, Education, Learning

Tuesday, October 18, 2005

Video of Tool Use in New Caledonian Crows

Introduction to tool use in New Caledonian crows

New Caledonian crows (Corvus moneduloides) are known to make and use complex tools in the wild (Hunt, 1996; 2000). We are investigating the cognitive and neural correlates of these natural tool using abilities in a colony of captive crows (the photo shows our first two subjects - 'Abel' and 'Betty' [on the left]; sadly, Abel died of old age in August 2002).

In the wild, the crows make a wide variety of tools from a number of different materials, and we have found that they will also readily do so in captivity, even with unfamiliar materials. They usually remove the leaves and side branches from twigs, and also make tools from other bits of material they find, such as their own moulted feathers (by removing the barbs), cardboard (by tearing it into strips), and leaves. They are even able to use techniques which would not work with natural materials to manufacture a tool for a particular task. We (Weir et al., 2002) found that Betty was able to bend a piece of wire to form a hook, which she then used to pull a bucket containing food from a vertical tube (see movie in panel on left; for more movies, see Photos and movies).

Posted by:  Terry Frazier at 9:25 PM  | Permanent Link  | Trackback URL | 
Categories: Learning

Wednesday, October 5, 2005

Practical Application of "How To Read A Book"

Posted by:  Terry Frazier at 2:44 PM  | Permanent Link  | Trackback URL | 
Categories: Books, Learning, Productivity

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