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Another 'Broadcasting is Dead' Story
Why Was It a Great Strategy When Jack Welch Did It? Meetup.com Cuts Freebies, Charges $230/year Theme Design
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Sunday, May 15, 2005Another 'Broadcasting is Dead' StoryThis article, Piracy is Good, over at Australian site Mindjack, is a good description of the effect technology is having on broadcast television. Author Mark Pesce discusses, in some detail, the use of p2p filesharing technology BitTorrent and, more importantly, proposes some interesting business models for how producers and advertisers can collaborate to create a viable business. Mark uses a couple of good case studies, including recent download scenarios for Dr. Who and Battlestar Galactica, to make the case that downloading does not necessarily equate to lower viewership. He also offers good analysis of the economic situation broadcasters face after 50 years of training viewers that TV is free, trying to suddenly convince them they should be paying for everything isnt going to work. This, of course, is not news to anyone who regularly reads weblogs, RSS feeds, or uploads pictures to Flickr. But Pesces is one of the first articles Ive seen to dig into the figures around p2p distribution, broadcast viewership, and the relative impact for popular TV episodes. Im not ready to concede broadcast is dead even the latest bittorrent clients are too geeky for mass use but Pesces case for advertisers is compelling. And if one thing is certain, its that advertisers follow the market. A commericalized, ad-supported p2p distribution network with viewer tracking cant be far away.
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Categories: Business & Finance, Copyright, Strategy, Technology Monday, April 25, 2005Why Was It a Great Strategy When Jack Welch Did It?The strategy described below is almost identical to the strategy espoused by Jack Welch at GE. But Jack is chatting with Leno while Lay and Skilling chat with prosecutors. Hmm… (via Frank Patrick)
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Categories: Business & Finance, Strategy Thursday, April 14, 2005Meetup.com Cuts Freebies, Charges $230/yearMeetup.com has put away the teat. It will be interesting to see if this starts a spiral down into nothingness.We have some news to share that we don't think you're going to like. There's no point in dancing around it so here it is. Starting May 1st, every Meetup Group will have to pay a monthly fee. Read on for the details. With a Thank You like that, I'm not sure Meetup users need any enemies. "Only $1 or $2 per user" is a tired, overused ploy that just doesn't work. Hundreds of internet services have died on the premise they could get a few pennies a day per user. I'm sure Meetup has lots of user stats and something makes them believe, however vaguely, they can pull this off. I don't know. I sure don't have the smarts of someone like Esther Dyson or the other backers, but this is such a drastic change that, to my cynical mind, it smells like VCs at DFJ have tightened the screws to get some profits rolling at any cost - maybe to pretty it up financially to try and unload it or something. Meetup has never really taken off here in the south and maybe that colors my view. This will be interesting to watch.
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This Page was last updated: Wed, 02 Jul 2008 22:06:57 GMT
License: Unless otherwise expressly stated all original material, of whatever nature, created by Terry W. Frazier and included in this website, its related pages and archives, is licensed under a Creative Commons License, some rights reserved.
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