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The Ultimate Guide to Electronic Marketing for Small Business
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Presence: An Exploration of Profound Change in People, Organizations, and Society
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Classical Education at Home
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Tuesday, November 15, 2005

The Ultimate Guide to Electronic Marketing for Small Business

cover_small.jpgThe Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work by Tom Antion

This is the best small business marketing book I've ever read, and I've read quite a few. I've never read a "meatier" book on the practical how-tos of building a web-based marketing machine for your small business. If you're looking for a "bible" on how the web can grow your small business there is no better book on the market right now than Tom Antion's. Go buy it. You won't be sorry.  [More...]
Posted by: Send an e-mail to Terry Frazier Terry Frazier at 5:03 PM  | Permanent Link  | Trackback URL | 
Categories: Book: reviews, Business & Finance, Strategy, Technology

Peter F. Drucker Dead at 96

Shortly after my November 7 post on The Daily Drucker the venerable business thinker passed away. From The McKinsey Quarterly:
The influential management theorist Peter F. Drucker died on November 11th. He leaves behind a remarkable body of work, developed over more than 50 years, that not only addressed the major themes in modern thinking on management from marketing to organization but also often anticipated them by decades. The great and growing collection of outside work that Drucker's thinking has generated testifies to the seminal place of his ideas on the role of knowledge in companies.

In honor of Drucker McKinsey has made available a specail collection of his articles. You will be required to complete a free registration, but the articles are free to all registered readers this week.
These articles from the McKinsey Quarterly archive look at how companies can maximize the benefits from their in-house knowledge.

Limited-time special access:
Normally reserved for premium members, these articles are available to all site members until November 21. Read them for free this week only, and spread the word to your colleagues.

Best practice and beyond: Knowledge strategies
1998 Number 1
http://www.mckinseyquarterly.com/links/19841

Managing the knowledge manager
2001 Number 3
http://www.mckinseyquarterly.com/links/19845

Do you know who your experts are?
2003 Number 4
http://www.mckinseyquarterly.com/links/19848

Making a market in knowledge
2004 Number 3
http://www.mckinseyquarterly.com/links/19843

The 21st-century organization
2005 Number 3
http://www.mckinseyquarterly.com/links/19847

Posted by: Send an e-mail to Terry Frazier Terry Frazier at 9:08 AM  | Permanent Link  | Trackback URL | 
Categories: Business & Finance, Strategy


Monday, November 7, 2005

The Daily Drucker

cover_small.jpgThe Daily Drucker makes a great holiday gift for that hard-to-please businessman, executive, or entrepreneur on your shopping list. Far more useful than those insipid success accessories or a bad tie, The Daily Drucker offers a small bites of wisdom from the most respected business thinker of our time.  [More...]
Posted by: Send an e-mail to Terry Frazier Terry Frazier at 6:44 PM  | Permanent Link  | Trackback URL | 
Categories: Book: reviews, Books, Business & Finance, Strategy


Tuesday, October 18, 2005

The Road Ahead

A group discussion on what trends will most shape our lives in the future. Participants include the usual suspects - Tim O'Reilly, Esther Dyson, Moby, Malcolm Gladwell, Mark Dery, Clay Shirky, David Brooks - but it's still interesting. Some excepts (out of context):

TIME Magazine - The Road Ahead

We assembled some of the smartest people we know to identify the trends that are most likely to affect our future. What we got was a fascinating discussion about religion, technology and politics and why no one's golf scores seem to be getting any better.

[...] MOBY: I know a guy in Barcelona who has started a company to develop algorithms to determine whether a song is going to be a hit. It analyzes music to figure it out--and they're selling it to the record companies, and it's quite effective. If you expand on that, there's no reason you couldn't have your own personal search engine that understands your taste and can instantly analyze music based on a whole bunch of different, very subjective criteria to determine whether you might like it. [...]

[...] GLADWELL: One of the big trends in American society is the transformation of the evangelical movement and the rise of a more mature, sophisticated, culturally open evangelical church. Ten years from now, I don't think we're going to have the kinds of arguments about religion that we have today. [...]

[...] DERY: The democratization of available avenues of possibility is always phrased in market-friendly terms. It's about purchasing power--the cornucopia of options available to those who can stuff their shopping carts and proceed to checkout. How many options were available to those who were marooned in New Orleans? [...]
Posted by: Send an e-mail to Terry Frazier Terry Frazier at 2:31 PM  | Permanent Link  | Trackback URL | 
Categories: Business & Finance, Economics, Globalization, Religion, Strategy
Terry W. Frazier
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