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Monday, April 14, 2008

How To Experience Abject Failure

I know when I'm beat. I know how to cut my losses and get out. There's a lot to be said for perseverance, but even more for not throwing good money after bad. What am I talking about? My outsourcing attempts with GetFriday.com. My God, what a disaster.

After 2 1/2 months I had exactly one - that's 1 - single success with GetFriday. Every other task I assigned was a miserable failure. Even after getting a replacement PA who was, supposedly, experienced in web search and basic web skills I could not get even marginally relevant results when I asked for search data on specific topics.

Worse, when it became clear to me that this wasn't going to work out it took nearly an act of Congress to get them to cancel my account. The entire affair was a disaster.

What I learned is simple - if this is the best the Eur-Asian nations can offer then we are in no danger of being overrun by a low-wage workforce. They demonstrated a lack of understanding, competence, response, and adaptability that was hard to comprehend.

I went so far as to start running my task descriptions by two of my colleagues to try and ensure I was being both clear and reasonable in my requests. The results I got were still stunningly inept.

In fairness, most of my colleagues asked the very basic question, "Well, what did you expect?" I don't know, maybe something a little above abject incompetence? How about someone with enough self awareness to recognize when they did not understand a task and ask for clarification until they did?

If you read my experience with BellSouth tech support from 2006 you'll see my GetFriday experience is neither my first encounter with such incompetence, nor is it any real surprise. I suspect the cultural and language barriers between a third-world workforce and US-based expectations are just too great to overcome. Or maybe it is something else. I do not know.

What I do know is that from now on I will stick with North American (and possibly European) sources for anything I want done. Given my experiences I do not think there is any non-repetitive task requiring foresight, intuition, or judgment that can be effectively outsourced to a third-world workforce. It may well be that if you can 100% script an activity, and spend enough time to get the workforce to actually read the script, and have enough patience for them to practice and fail repeatedly until they get it right, that you might eventually have some success.

But as a small business my tasks are not repetitive. At least not now. And they do require thinking - which entails all those things mentioned above. The third-world is simply not the place to get these things done.
Posted by: Send an e-mail to Terry Frazier Terry Frazier at 2:15 PM  | Permanent Link  | Trackback URL | 
Categories: Globalization, Productivity


Sunday, March 9, 2008

Outsourcing The Big Tasks

It's been a while since I updated my outsourcing efforts. I've been head-down in trying to get my major task - bookkeeping and accounting - under control. I have been trying to find the right solution for this for over five (5) years.

I am, apparently, unique in my requirements. I just fired my second accountant for failure to help me do what I need. But I can't imagine that I am alone in what I want. I have a small service business. I am a consultant. I travel extensively. I am a sole operator. I have no employees. I need, and have needed, someone to help me setup a bookkeeping and record keeping system that I can understand, that meets all the requirements of the government for taxes, and for which I can outsource the day-to-day tasks of data entry, filing, etc.   [More...]
Posted by: Send an e-mail to Terry Frazier Terry Frazier at 2:52 PM  | Permanent Link  | Trackback URL | 
Categories: Globalization, Productivity


Thursday, February 7, 2008

No More Slogging

I was discussing the 4–hour Workweek principle of Efficiency vs Effectiveness with a colleague today. Efficiency is doing as many things as possible within a given time – more often called being productive. It’s what we’re trained to do since grade school. It’s what all the time management programs are designed around. It’s what we all think of when we start looking at the pile of things on our desks and wonder how we’ll get them all done.

Efficiency creates slogging — slogging through all the crap we do on a daily basis without really assessing whether what we’re doing is the very best use of time and energy. I am a slogger. So is my colleague. Nose to the grindstone. Dedicated. Hard worker. All these phrases are associated with sloggers. We’re taught from an early age that getting everything done is important. If something is worth doing, it’s worth doing well. Yada yada yada. This is just not true. Here are two truisms from Tim Ferris:

  • Doing something unimportant well does not make it important.
  • Requiring a lot of time does not make a task important.

Slogging also leads to wasting time. Are you checking e-mail 50–100 times a day? Why? Probably because you feel like you need to respond to things immediately. Do you answer every phone call? Why? Probably because you feel compelled to respond to every inquiry. But every time I check e-mail, or answer the phone, or do anything that distracts me from doing the one important thing I lose 30–45 minutes of time just getting my head back into the important thing. By that time some new interruption has probably occurred and the cycle starts over. At the end of the day lots of unimportant things have been completed, but the one important thing is still sitting there, waiting. And waiting. And so I slog through the night to get it done.

Corporate people are great sloggers. They spend their entire day going to pointless meetings, answering e-mails, and returning phone calls. Then they either come in early, stay late, or come in on weekends to do the important things that only they can do. And the more “productivity” goes up, the more they slog.

Effectiveness is doing the right thing, the one important thing, and only that thing. It requires taking a hard look at everything you do and asking yourself one question — “If this is the only thing I accomplish today, will I feel like it was a good day?” If the answer is no, don’t do it. Just move on to something else. Find the one thing that will make it a good day. If there is time left when you’re finished find something else and ask the same question again.

Truly effective people never have more than two or three things on their To-Do list, and each of those things is significant. Everything else gets ignored or delegated. Virgin brand billionaire Richard Branson has reportedly said that everything he needs to do to run his empire can be accomplished in 30 minutes a day. I don’t know if this is true or not, but I do know that people like Branson have a fundamentally different view of the world than most folks, and they don’t slog their way through life.

Slogging creates stress. Effectiveness creates freedom. Slogging is like Brownian motion – random movement that doesn’t get you anywhere. Effectiveness is what creates meaningful output. And meaningful output — e.g. accomplishment — is what creates success.

Here’s my new motto — No More Slogging.

Posted by: Send an e-mail to Terry Frazier Terry Frazier at 9:16 PM  | Permanent Link  | Trackback URL | 
Categories: Productivity
Terry W. Frazier
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